During my role as lead graphic designer at The Hampton Popcorn & Candy Company for 4 years, I’ve created hundreds of original, eye-catching package designs.
Packaging can be found at:
Saks Off Fifth Avenue, Bloomingdale's, Nordstrom Rack, TJMaxx, HomeGoods, Marshalls, Costco, BJ’s, Target, Cracker Barrel, Tuesday Morning, Walmart, ROSS, and many more.
During my role as lead graphic designer at M&S Accessory Network for 4 years, I’ve created hundreds of original, eye-catching package designs that have boosted the company's growth by over 30%. I created the majority of these die-cuts from scratch, from measuring the products, to keeping the blister sizing in mind. Some of my responsibilities include calling out foil, Spot UV printing, as well as communicating with international factories and buyers to ensure production is on the right track. The company’s target demographic is mostly young children or teens, though we do work with Anheuser-Busch Inc. on a number of their licensed products.
Packaging can be found at:
Macy’s, Nordstrom Rack, TJMaxx, Urban Outfitters, Burlington, Walmart, Claire’s, CVS, Auto Zone, Hot Topic, Delia’s, Rue 21, FYE, Spencers, ROSS, Gamestop, and more.
I created Pur-Oudly Caught in the USA as a student at Keene State College. The concept of this brand is to stop overfishing through buying more ocean-friendly brands. Gains in fishing technology have caused a major loss in fish population. Certain species of fish are caught faster than they can reproduce due to mass fishing techniques. I realized the current way major corporations are catching seafood is unsustainable.
Sea & Skin is a soap & bathroom bomb kit I branded while studying Graphic Design at Keene State College. What makes this project special to me is the hand-written font I created, as well as the hand drawn scales, and water-colored paper. I hand-drew mermaid scales and painted over them with watercolor paint, then I scanned them into a JPG and adjusted the hues & saturation for the different scents. I wanted this line to be hand-drawn to feel more organic and not mass produced.